Currently, over 7,000 sites provide 4G services across the length and breadth of Pakistan, covering over 300 cities and this number will reach 10,500 by the end of this year.
Zong Spearheading the Phenomenal Rise of 4G in Pakistan
The company has invested over $2.5 billion in the Pakistani market, since inception, and has spent over $250 million in 4G network expansion alone. These investments have paid their dividend as Zong has added over 3 Million customers in the last 1 year alone, with the total tally of 4G subscribers currently standing at well over 4 million, placing Zong 4G’s market share at 75%. Over the last few years, popularity of Zong 4G’s fastest internet services in the corporate market, including the small and medium enterprises has significantly risen. Many public bodies, private bodies and businesses have deployed 4G based solutions to enhance efficiency of their operations. It has essentially changes the telecom landscape of Pakistan. Many start-up companies and social entrepreneurial initiatives were only made possible due to fastest 4G services. Online retailing has suddenly boomed in Pakistan, attributable to the rise of fast paced 4G internet. One of the biggest successes of Zong has been to enable the provision of 4G services to Pakistani market at an affordable rate. That has contributed heavily to the growing popularity of fast speed 4G internet amongst the masses. Ease and transparency of Zong 4G’s internet bundles and packages is the key in its growing appeal and penetration in the rural areas of Pakistan. Zong’s parent company, China Mobile is the hallmark of success when it comes to 4G technology. China Mobile has over 550 Million 4G customers, the highest by any Telecom operator in the world. Leveraging the expertise of their parent company, Zong heavily draws from the research and experience of its parent company and that places Zong’s technological edge, head and shoulders above the rest of the industry. One of the biggest indicators of subscriber preference of Zong over other brands is the uptake and popularity of Zong’s fastest 4G internet in the market. Market sources have analyzed that over 75% of MBB activation and over 70% of internet SIM sale in the past few months is attributable to Zong alone. In the last few years Zong has demonstrated its goal of developing a complete eco-system that facilitates the transition of customers to 4G. With the advent of the Internet of Things (IoT) and Machine-to-Machine (M2M) communication, the world is now fast moving towards a new era of connectivity. Zong is propelling Pakistan towards a fully connected environment through these technologies. Mobile internet can serve as a catalyst of growth and global integration. Particularly in far flung areas, where access to fixed line broadband connections are limited. It can be hoped that Zong’s 4G services will significantly improve the lives of those living in rural communities through access to information, provision of basic services, improvement in areas such as health and education along with ensuring increased social inclusion. Also Read: Leaders of Tomorrow: Young Graduates Successfully Inducted in Zong 4G’s GTO Programme
